Idioms and Expressions in Context

Its important to learn and use idioms and expressions in context. Of course, idioms are not always easy to understand. There are idiom and expression resources that can help with definitions, but reading them in short stories can also provide context that makes them come more alive. Try reading the story one time to understand the gist without using the idiom definitions. On your second reading, use the definitions to help you understand the text while learning new idioms. After you understand the story, take the quiz at the end of each reading to test your knowledge. Teachers can print out these short stories and use in class in combination with teaching ideas provided at the end of this resource list. Idioms and Expressions in Context Stories Johns Keys to SuccessA story about a man was an accomplished businessman and happily gives advice to young people he mentors. Odd Man OutA story about a man who gossiped a little too much at parties making him the odd man out anytime he joined the fun. Young and FreeA short story about what it takes to be successful in a small company. Its good preparation for young adult English learners who are college age. My Successful FriendHere is a story about a mans friend who has had a very successful career. The Road to SuccessHere is a short essay on how to succeed in todays difficult economic environment. It makes good reading for business English classes. For Teachers Use these idioms in context stories with your advanced-level classes to provide context for learning common idioms in English. Each short story of two to three paragraphs provides approximately 15 idioms. These idioms are then defined following the story followed by a short quiz testing a number of idioms from the selection. Following this introduction to the idioms in context, you can practice use of the idioms in a number of ways. Here are a few ideas: Ask students to write their own short stories using the idioms in context.Have students write dialogues using the idioms to act out in class.Group students together to create their own gap fill quizzes for other groups.Write up questions using the idioms presented and discuss as a class or in groups.Make up situations that fit each idiom on-the-fly and ask students to choose the idiom that fits best. Learning Idioms in Context   You might wonder how you can recognize an idiom when you are reading a book, online or perhaps watching TV. Here are a few tips on how you can spot an idiom: Idioms dont actually mean what they say. Thats right, the actual meaning of the words dont necessarily indicate the meaning of the idiom. Lets take a look at a few: Remember my son, the early bird catches the worm.   This idiom means that its important to get up and get to work in order to succeed in life. Of course, early birds probably catch worms as well! However, the meaning has nothing to little to do with the words.   Idioms can seem out of context. You can be sure youve spotted an idiom if you notice that the words have little to do with the context. For example, lets imagine that youre in a business meeting. Someone says: Well, itll be smooth sailing after this quarter. If youre in a business meeting, you dont expect to be talking about sailing on the open sea. This is an example of something out of context. It doesnt fit in. Thats a sure sign that it might be an idiom.   Idioms are often phrasal verbs. Phrasal verbs can be literal or figurative. Literal means that the words mean exactly what they say. For example: I picked up the bag. In this case. pick up is literal. Phrasal verbs, can also be figurative pick up also means to learn: She picked up some Spanish in Madrid.   Idioms are often figurative phrasal verbs as well. Use these queues and youll start recognizing idioms in context everywhere you look and listen.

Cell Phones in the Hands of Drivers a Risk or Benefit

Cell Phones in the Hands of Drivers A Risk or a Benefit Ariana Laguna English 102 Professor Barnes/Walter 10 December 2012 Outline THESIS: Unless the risks of cell phones are shown to outweigh the benefits, we should not restrict their use in moving vehicles: instead, we should educate the public about the dangers of driving while phoning and prosecute irresponsible phone users under laws on negligent and reckless driving. I. Scientific studies havent proved a link between use of cell phones and traffic accidents. A. A study by Redelmeier and Tibshirani was not conclusive, as the researchers themselves have admitted. B. Most states do not keep records on accidents caused by driver distractions. C. In a survey of†¦show more content†¦Unfortunately, most states do not keep adequate records on the number of times phones are a factor in accidents. As of December 2000, only ten states were trying to keep such records (Sundeen 2). In addition, currently there is little scientific evidence comparing the use of cell phones with other driver distractions: fiddling with the radio, smoking, eating, putting on makeup, shaving, and so on. Alasdair Cain and Mark Burries of the Center Urban Transportation Research surgery research on the cell phone issue as of 1999 and concluded that there is no nationally-accredited document to prove the connection between mobile phone use and traffic accidents. Becaus e research results have been so inconclusive, it makes sense to wait before passing laws that might well be unnecessary. Weighting risks and benefits In 2000, researchers at the Harvard Center for Risk Analysis found that the risk of driving while phoning were small compared with other driving risks. Whereas the cell phone users chance of dying are about 6 in a million per year, someone not wearing a seat belt has a risk of 49.3 per million, and someone driving a small car has a risk of 14.5 per million (3). Because of this comparatively small risk regulation of phones may not be worth the coast of the legislation as well as the additional burden such legislation would put on lawShow MoreRelatedCell Phones in the Hands of Drivers:1096 Words   |  5 PagesCell Phones in the Hands of Drivers: A Risk or a Benefit? As of 2000, there were about ninety million cell phone users in the United States, with 85% of them using their phones while on the road (Sundeen 1). Because of evidence that cell phones impair drivers by distracting them, some states have considered laws restricting their use in moving vehicles. Proponents of legislation correctly point out that using phones while driving can be dangerous. The extent of the danger, however, is a matterRead More Using Mobile Phones While Driving is Risky Essay1649 Words   |  7 Pages Mobile phone use in motor vehicles has increased at a remarkable rate over the past 15 years. Yet it is undeniable that utilizing a cell phone while driving can affect driver performance as it relates to the overall safe operation of a vehicle. There are a number of things to consider in deciding whether the trade off in convenience is worth the potential risks associated with the distraction created by a cell phone. Given the fact that the individual driver (and/or business owner) ultimatelyRead MoreRelationship Between Driving Performance And Participating1584 Words   |  7 Pagesparticipating in secondary tasks while operating a vehicle. The extracted data was used to compile the information used to create recommendations for policy makers regarding cell phone use while driving. A comparison and contrast of the research results regarding cognitive abilities affected, while distracted during cell phone use is provided. Additionally, based on gaps in current research, a description of the variables, populations, and situations for future research is addressed herein. GeneratingRead MoreDangers Of Texting And Driving1361 Words   |  6 Pagesand Driving Drivers should not be able to use their hand held cell phones while in a moving vehicle. Too many teens and young adults are being killed each year in texting and driving related accidents. Teens and young adults must be educated about the effects, benefits and laws of texting and driving in order to keep adults and teens safe while driving a vehicle. Cell phones should not be in use inside a vehicle while it is moving. There are a lot of benefits to using the cell phones in teen’s vehicleRead MoreWhy Driving and Cell Phones Do Not Mix Essay1544 Words   |  7 Pageson a cell phone while driving is careless and extremely dangerous not only to the driver but also to others to others driving on the road as well. Cell phones cause distraction while trying to drive, and people are no longer just talking on their cell phones, they are also text messaging, and surfing the worldwide web. Many believe that hands-free devices could be a solution to this problem, but the fact is han ds free devices are just as dangerous to use while driving as hand held cell phones. BecauseRead MoreTexting, Calling And Driving916 Words   |  4 Pagescoming out on the market for cell phones that are supposed to be safe for the road such as hands- free devices like Siri, are they really safe for the public or is it just another way for companies to make money by sugar coating the real truth about cell phones. There is no dough that cell phones are helpful, but at what cause. Losing a limp or a live is that the price people are willing to pay for using their cell phones on the road. All it takes is five second for the driver to lose focus on the roadRead MoreThe Impact Of Cell Phones On Health1551 Words   |  7 PagesThe Impact of Cell Phones on Health The invention of the cell phone and newer â€Å"smart† technology has brought about many positive uses and entertainment. But there are many downsides that aren’t as obvious. Cell phones, no matter how useful, still pose many hazards to our health such as: distracting us from other tasks and affecting our bodies. The everyday use of cell phones has many negative effects on individuals and society. Cell phones affect people in many physical ways. There have been manyRead MoreCell Phone Dangers While Driving1046 Words   |  5 PagesCell-Phone Dangers While Driving Introduction Today, we use our cell phones for just about anything and everything to include; texting, talking to our loved ones, and connecting with the rest of the world via social media. Cell phones have become a natural way of life to where we pick up our phones and use them like second nature. However, the dangers present themselves when we get behind the wheel of a car and carry these habits of cell phone addictions with us. If all states ban the use of cellRead MoreThe Banning Texting While Driving1463 Words   |  6 PagesMany states prohibit texting while driving. In fact, laws have been established that prevent drivers from using their cell phone unless it is an emergency. About 73% of drivers say it is easy to text and drive, however 1.3 million car crashes are caused by texting and driving. An effort to band texting and driving in Texas is at limbo in the Senate and was one vote shy of having enough members agree to bring it to the floor. (Tinsley 1) Senator Judith Zaffirini, D-Lared o states that they are so veryRead MoreDistracted Driving: A Menace to Safety Essay667 Words   |  3 PagesVanderbilt; it’s clear that distracted driving puts drivers and passengers at significant risk, yet laws are only now starting to appear concerning the issue, and it’s not yet culturally unacceptable. The fact that distracted driving poses a significant risk is undisputable. According to Janet Froetscher, president and CEO of the National Safety Council, â€Å"driver inattention causes 80% of crashes† (Politico). Texting requires at least one hand to be removed from the steering wheel, as well as the

About the Sarbanes-Oxley Act Essay - 2056 Words

Between the years 2000 and 2002 there were over a dozen corporate scandals involving unethical corporate governance practices. The allegations ranged from faulty revenue reporting and falsifying financial records, to the shredding and destruction of financial documents (Patsuris, 2002). Most notably, are the cases involving Enron and Arthur Andersen. The allegations of the Enron scandal went public in October 2001. They included, hiding debt and boosting profits to the tune of more than one billion dollars. They were also accused of bribing foreign governments to win contacts and manipulating both the California and Texas power markets (Patsuris, 2002). Following these allegations, Arthur Andersen was investigated for, allegedly,†¦show more content†¦The act identifies and assigns accountability to those who knowingly falsify documents and it clearly states the consequences for acting outside the defined standard, relating to corporate governance. Using case studies w e will review how the passing of the Sarbanes-Oxley Act is helping to standardized a code of conduct and how it has increased the awareness of corporate responsibility. First, we will review the definitions of corporate governance, business ethics and corporate responsibility. Next, we will examine the effectiveness of the Sarbanes-Oxley Act, through a case study and identify possible challenges the Sarbanes-Oxley Act may face, as public demand for social responsibility increases. Finally, we will review proactive recommendations for provisions to key titles of the Sarbanes-Oxley Act. These provisions will accommodate the growing public demand for ethical and social responsibility. As details of the Enron scandal surfaced public outrage grew, calling for action, accountability and consequences. Corporate governance began receiving renewed interest. Corporate governance is a multi-faceted subject that sets forth the rules and responsibilities of the relationship between the corporation and its stakeholders (Cross Miller, 2012). This includes the company’s officers and management team, the board of directors, and the organizations shareholders.Show MoreRelatedEssay about Critique of the Effectiveness of the Sarbanes-Oxley Act2698 Words   |  11 PagesBackground George W. Bush called the SOX Act â€Å"the most far-reaching reforms of American business practices since the time of Franklin Delano Roosevelt†. It has been a decade since the Sarbanes-Oxley Act became in effect. Obviously, the SOX Act which aimed at increasing the confidence in the US capital market really has had a profound influence on public companies and public accounting firms. However, after Enron scandal which triggered the issue of SOX Act, public company lawsuits due to fraud stillRead MoreEssay about Details of the Sarbanes Oxley Act 20021060 Words   |  5 Pagesfindings properly. Since the Sarbanes-Oxley Act, there have been provisions that have directly affected auditors. This paper will include the details of the Sarbanes-Oxley Act, how ethics and independence have affected auditors, as well implementation of new standards based on the Sarbanes-Oxley Act. The Sarbanes-Oxley Act of 2002, provided changes in the regulations of the issuers in the public structures in the United States, as well as non-United States issuers. The Act applies to all issuers includingRead MoreSarbanes Oxley Act Paper934 Words   |  4 PagesRunning Head: SARBANES OXLEY ACT Sarbanes Oxley Act Introduction Sarbanes Oxley Act is focused towards identifying accounting frauds in different public companies. This paper discusses about various reasons for the introduction of Sarbanes Oxley Act and causes that has been overlooked. Causes for Sarbanes-Oxley Act Sarbanes Oxley Act is US federal law, which is established in order to set out the some standards for accounting firms, public company boards and managementRead MoreEssay on The Sarbanes-Oxley Act852 Words   |  4 Pagestoday that are using the Sarbanes-Oxley (SOX) legislation that helps to safeguard their company and their financial records. The Sarbanes-Oxley act began in 2002 and the purpose behind this act was to protect organizations, it had a major impact on accounting and record keeping. Because of Enron, they passed this act for publicly-traded corporations to better implement control to their enterprise data. â€Å"Named after Senator Paul Sarbanes and Representative Michael Oxley, who also set a number ofRead MoreThe Sarbanes Oxley Act ( Sox ) For A Company1461 Words   |  6 Pagesto try to describe the cost and benefits of implementing the Sarbanes Oxley Act (SOX) for a company. I will then move on to describe what it is, how to go about it, and what a compan y may need to properly implement it. The Sarbanes Oxley Act was approved and activated in 2002 to protect investors and to renew confidence in American companies from what happened with the fall of companies like Enron, HealthSouth, and WorldCom. This act was trusted to fix or find corruption in the companies and makeRead MoreThe Sarbanes-Oxley Act Essay1162 Words   |  5 PagesIntroduction The Sarbanes-Oxley Act, or SOX Act, was enacted on July 30, 2002. Since it was enacted that summer it has changed how the public business handle their accounting and auditing. The federal law was made coming off of a number of large corporations involved in scandals. For example a company like Enron was caught in accounting fraud in late 2001 when the company was using false financial statements. Once Enron was caught that had many lawsuits filed against them and had to file for bankruptcyRead MoreThe Sarbanes Oxley Act Of 20021563 Words   |  7 PagesThe Sarbanes-Oxley Act of 2002 (SOX) was enacted to bring back public trust in markets. Building trust requires ethics within organizations. Through codes of ethics, organizations conduct themselves in a manner that promotes public trust. Through defining a code of ethics, organizations can follow, the market becomes fair for investors to have confidence in the integrity of the disclosures and financial reports given to them. The cod e of ethics includes the promotion of honest and ethical conductRead MoreOverview of the Sarbanes-Oxley Act1068 Words   |  4 Pagesï » ¿Sarbanes-Oxley Act Introduction The Sarbanes-Oxley Act was signed into law on July 30, 2002, by President George W. Bush; it was a congressional regulatory response to the enormously damaging corporate scandals at WorldCom, the Arthur Anderson accounting group and most notoriously, Enron. Because of the damage done not only to the reputations of those corporations and to the American corporate community but also to the stockholders and people who lost life savings (people who lost 401-K investmentsRead MoreThe Sarbanes Oxley Act ( Act ) Essay1432 Words   |  6 Pages The Sarbanes Oxley Act is an act passed by the United States Congress to protect investors from the possibility of fraudulent accounting activities by corporation. The Sarbanes Oxley Act has strict reforms to improve financial disclosures from corporations and accounting fraud. The acts goals are designed to ensure that publicly traded corporations document what financial controls they are using and they are certified in doing so. The Sarbanes Oxley Act sets the highest level and most general requirementsRead MoreAcc403 Assign 1-Sarbanes Oxley1057 Words   |  5 PagesSarbanes-Oxley Act Student Name Professor Name ACC 403 – Auditing 8/19/2012 Sarbanes-Oxley Act The Effectiveness of Regulations. There used to be a time in the United States when there were no regulations in place to protect the public from corporate greed and deceit. Publically traded companies used the auditors they had on retainer to audit their financial statements. There was no reason to believe that such large corporations would allow their share holders to fall. That fairytale

A Audience About Issues With Fraud And Scandals - 1909 Words

Specific purpose: To inform my audience about issues with fraud and scandals in business and how employers and employees of organizations can set measures in place to limit, if not eliminate fraud and scandals from occurring. Introduction I. What’s the first thing that pops up in your mind when the word â€Å"scandal† or â€Å"fraud† is brought up? Going into accounting as a major I am constantly thinking of all the big cases of fraud that have happened in the past for various businesses such as Enron, WorldCom, Tyco, just to mention a few. These cases of fraud are the reason why we must end fraud. II. Fraud is unavoidable, but businesses must do all that they can to keep fraud to a minimum in business. III. I will talk about various issues concerning business scandals and fraud. A. First, I will talk about what promotes or inspires individuals to commit fraud. B. Second, I will talk about some of the larger examples of fraud and scandals in businesses. C. Lastly, I will list the various ways businesses and organizations can implement both internal as well as external control measures in order to avoid another WorldCom or Enron fraud case from happening again. Transition: First, I will explain what inspires or promotes people in businesses to commit fraud. Body I. Fraud happens in businesses more often than people think, but what really inspires people to commit fraud? A. â€Å"The fraud triangle is a model for explaining the factors that cause someone to commit occupationalShow MoreRelatedFun with Dick and Jane Essay1547 Words   |  7 Pagesmore or less being raised by the housekeeper, Blanca. The family is living in a culture of high powered, high paying jobs, high tech appliances and high stress living. Dick and Jane have it all and they can’t get enough of it. The first ethical issue that is identified in the movie is Globodyne’s fraudulent and dishonest financial dealings. One day, Dick is called up to the prominent 51st floor of Globodyne where he gets the promotion he has been dreaming of; he is now the Vice President of CommunicationsRead MoreAnalysis Of The Article Balancing The Books 1172 Words   |  5 Pagesthe accounting practices of large corporations such as the Adelphia, Enron, and WorldCom debacles in the early 2000’s. The Association of Certified Fraud Examiners (ACFE) estimates that occupational fraud losses cost organizations $994 billion annually (â€Å"Report to the Nation, 2014). 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Strategic Issue Faced by McDonald-Free-Samples-Myassignmenthelp

Question: Discuss about the Issue faced by McDonald. Answer: Introduction: In the view point Carden, Maldonado and Boyd, (2017) of it is important to make wise decisions in most businesses but at times, the management loss where they have to begin. Strategic management decisions help in understanding the business and make wise judgement on the same. An organisation has to face many challenges throughout its business journey. For a multi-national company, the challenges increase by many folds. The challenges could be related to opening or closing of the firm, entering a new market or by entering a strategic alliance with others. This particular study discusses about the strategic issues faced by McDonald while conducting its business operation. McDonalds is one of the most popular fast food chains of America. It was established during the 1940s in California. Right from its launch, the food chain has been attracting teenagers and fast food lovers. The company is well known for its business management strategies and always used to remain in the headlines. In this discussion, a case study of McDonald has been selected where it has been evident that it faced strategic issues when the organization thought of expanding. Fig: Market Share statistics of McDonalds (Source: Carden, Maldonado Boyd, 2017) Discussion on the mini case: In the mini case study named, Re-branding: the McDonalds strategy, it has been told that McDonalds became one of the popular restaurant and a place to hang out to flush out the post-war affluence (Botterill Kline, 2007). The company started by supplying hamburgers and applied assembly line techniques with the food production method. McDonalds spend huge amount of money in doing its advertisements and promotion. It has always focused its marketing effort on family and children and has been found to spend heavily of television marketing. McDonalds business strategies can easily considered under the American success story. Considering the workforce, by the year 2000, one out of eight Americans has worked at McDonalds at some time of their lives. The company required huge workforce for carrying its operation and at the same time, it has focused on reducing the cost spend on the labours. It is for the same reason, they wanted to be rationale towards the labours and thought of replacing t he human workforce with machines and robots (Botterill Kline, 2007). By this time, McDonalds was already engaged in some controversies and challenges related to public relations concerns. Fig: Global Market Share of McDonalds (Source: : Wen Song, 2017) The case study highlights the community and family values that McDonalds has always considered in its business. It started its expansion in the late 1960 from a medium sized town. At this time, McDonalds faced certain racial allegation as well when the company denied franchise opportunities to the black people. The organisational values of McDonalds were massively challenged. In Greenwich as well, there were protesters who kept on loitering, congesting the traffic and even rallied gained McDonalds when it tried to open an outlet. These situations automatically reduced the profitability of the organisation and at the same time blemished the corporate image as well (Botterill Kline, 2007). The environmental issues were related to feeding the cows that destroyed the rainforest. Fig: Issues faced by McDonalds (Source: Wen Song, 2017) The promotion of meat based diet was criticized largely along with the packaging and the waste management. Other social issues involved, the irregular diet that the burger and food of McDonalds was defamed for. It was claimed that the company did not follow the legislation standard of ingredients and packaged food labelling that included all the nutrients. Other strategic issue faced by the organization was related to the increasing fast food competitors in the market along with the changing lifestyle and food habit of the consumers (Botterill Kline, 2007). Thus, the case study revealed many issues faced by the organisation during its business operation. Questions for the case study: Q1. How public relation can be used as a tool to overcome the challenges faced by McDonald in different stages? Q2. What competitive strategies could be adopted by McDonalds in order to overcome the challenges? Analysis of the case: Fig: Employee satisfaction rate (Source: Goswami, 2013) As commented by Rahman and Areni, (2014), it is the responsibility of an organization to abide by the legislations set for the employers and employability. In order to overcome the distress, during this period of controversy, McDonalds changed its policy of hiring young adults. The public relation experts at McDonalds introduced employee incentive programs. Through these programs, the employees would receive incentives for good performances, along with the wages that they receive. In order to curb down the controversy of hiring youths, they also featured happy employees in the marketing campaigns. The company also started hiring immigrant workers, people with disabilities as well as senior workers, to put an end to the controversy that occurred regarding the employment of youths. In the late 1960s, with the rapid expansion of the food chain, McDonalds started opening its outlets in the medium sized towns along with the large cities. The cleanliness of the food chain, along with the value for money and friendly services attracted thousands of customers. However, with the rapid expansion, McDonalds entered into another strategic controversy. As commented by Wen and Song, (2017), expansion is the business strategy that an organisation undertakes when it wants to increase its profitability and increase its operational activities. At the time of expansion, it is important to carry out the market evaluation and conduct a survey among the target group of people. If this is not done accordingly, the risk of expansion still remained and the organisation definitely have to suffer. In 1969, the Black community of Cleveland boycotted McDonalds. This protest rose mainly due to the denial in the franchise opportunities, for the Black people (Carden, Maldonado Boyd, 2017). Thus, this challenged the McDonalds value for the mass inclusion and triggered a major controversy. In the research, Carden, Maldonado and Boyd, (2017) proposed that marketing and public relations is the key to create a better relationship with the consumer market. Many organizations are found to take this particular approach in order to improve its business capability. In the year 1947, the people residing in the Greenwich Village protested against McDonalds. This is because this popular food chain posed a major challenge for the local food chains, thus hampering their business. The local family owned shops faced reduction in their sale and the customers pouring in McDonalds created huge traffic jam in the neighbourhood. The huge number of customers coming to McDonalds was found loitering aroun d the neighbouring places, thus disturbing the residents, along with littering the place. The protest started spreading from Hells Kitchen to Belmont (Krishnaswamy, 2017). People from all over the places, started joining the rally. In order to curb down the spread of this rally anymore, the public relation officials worked hard to understand the demand of the customers and arrive at a mutual understanding with the community. This situation could easily be handled if proper measures were taken in terms of good public relation activity. Fig: Most praised organisation in terms of CSR (Source: Goswami, 2015) Corporate social responsibility and sustainability is another important strategic approach that is undertaken by an organization in order to create a better image of itself in the market where it operates. In the recent time when the environmental condition is degrading, the role of sustainability and CSR has increased by many folds. In fact, as mentioned by Li, Hsieh and Chang, (2016), for the multi-national companies, this responsibilities fall under the regular operations of the organization. McDonalds has also faced environmental issues, thus triggering controversy once again. During the period of late 1980s, a huge demand for the beef was seen in order to satisfy the demand of the popular hamburger chain McDonalds. This had a devastating effect on the rainforest as huge number of cows and buffalos had to be slaughtered down. This triggered a protest among the animal activists as they protested a ban on the ill-treatment of the animals and the huge amount of slaughtering that has been taking place, in order to fulfil the increased demand of McDonalds. Though there was huge protest regarding the slaughtering of the animals, one of the biggest environmental issues faced by McDonalds is its ineffective waste management and environmental unfriendly packing (Carden, Maldonado Boyd, 2017). McDonalds had been using cardboard boxes for selling their burgers. The food products with which the company deals with requires proper packaging. The use of plastic or other non-biodegradable products will create devastating result on the environmental condition and thus, it should fall under the major responsibility to consider materials used for the packaging of the products (Goswami, 2015). From the year 1975, McDonalds started using Styrofoam packaging. This new form of packaging kept the burgers hot as well as the tomato and lettuce cold. Thus, the food was kept intact in this form of packaging (Rowley McMurtrey, 2016). However, health professionals highlighted that the Styrofoam packaging contained carcinogenic elements, thus imposing a ban on the use of these packaging. In the year 1987, people started boycotting McDonalds and its plastic packaging. Thus, over and again, McDonalds have been involved in various strategic issues. Recommendation: The analysis of the above-mentioned case study highlights the fact that McDonalds have been involved in various strategic issues. These issues resulted in the defacement of the brand image of McDonalds. In order to ensure that McDonalds faces no such strategic issues, few recommendations could be made. McDonalds should carry out in-depth market research and understand the target population. This will ensure that McDonalds will not face further protests from the local community, regarding the loss of local business. Moreover, the packaging should be given importance. McDonalds should use only environment friendly and biodegradable packaging materials, to ensure the CSR activities (Rowley McMurtrey, 2016). The waste materials that are obtained from the company should be managed effectively to reduce environmental pollution. The waste management activities will ensure that environmental activities do not display protest against McDonalds. It has to be understood that the lifestyle of p eople has been changing along with their demand and so, the strategy of the organization should consider these points and then further actions should be taken. Conclusion: McDonalds is one of the most famous fast food and hamburger chain. Being one of the major players in the industry of fast food, the company has some social and environmental responsibility that cannot be denied. Strategic issues are common in any business. However, it is important that the company should device itself to overcome the strategic issues faced. This assignment highlights various strategic issues and the recommendation of overcome those issues. Thus, following the recommendations, McDonalds will be able to overcome the strategic issues and will resume operating in glory, as a leader of the fast food and hamburger industry. The effective waste management, along with use of environment friendly packaging is effective in enhancing the business of McDonalds. There is no doubt that McDonalds rank among the largest fast food giants and the success of the organisation is due to the strategic management steps that have been undertaken by the company. The company needs to analyse the business environment and then work accordingly along with abiding by the legislation of the country. If this is done accordingly, the company will keep of moving forward References: Botterill, J., Kline, S. (2007). From McLibel to McLettuce: childhood, spin and re-branding.Society and Business Review,2(1), 74-97. Carden, L. L., Maldonado, T., Boyd, R. O. (2017). Organizational resilience: A look at McDonalds in the fast food industry.Organizational Dynamics. Goswami, S. (2015). A Study on the Online Branding Strategies of Indian Fashion Retail Stores.IUP Journal of Brand Management,12(1), 45. Krishnaswamy, S. (2017). Sources of Sustainable competitive Advantage: A Study Industry Outlook.St. Theresa Journal of Humanities and Social Sciences,3(1). Li, H. H., Hsieh, M. Y., Chang, W. L. (2016). Lucky names: Superstitious beliefs in Chinese corporate branding strategy for bank marketing.The North American Journal of Economics and Finance,35, 226-233. McDonald, J., Kuhn, T. R. (2016). Occupational branding for diversity: managing discursive contradictions.Journal of Applied Communication Research,44(2), 101-117. Rahman, K., Areni, C. S. (2014). Generic, genuine, or completely new? Branding strategies to leverage new products.Journal of Strategic Marketing,22(1), 3-15. Rowley, B., McMurtrey, M. E. (2016). McDonald's and the Triple Bottom Line: A Case Study of Corporate Sustainability.Journal of Strategic Innovation and Sustainability,11(1), 33. Wen, J., Song, B. (2017). Corporate Ethical Branding on YouTube: CSR Communication Strategies and Brand Anthropomorphism.Journal of Interactive Advertising, 1-13

Bad Case of Stripes free essay sample

The hillier In her class laughed at her and called her names Like Camilla Crayon. They started shouting things Like How about some purple polka dots! and to everyones amazement, Camellias skin began to look Like purple polka dots. Camilla caused such a ruckus she was sent home and was not permitted to school until her case of stripes cleared up. DRP. Bumble returns to the creams house, this time with four specialists. They specialists cannot find anything wrong with Camilla but give her a pill to try. The next day, Camilla was a giant multi-colored pill! DRP.Bumble is called again, this time accompanied by two experts. After more poking and prodding, no specialist or expert can find a cure for Camellias bad case of stripes. Just when all hope seems to be lost, a little old woman comes to visit the Creams claiming she can cure Camellias stripes! Her arrival was much appreciated by all, especially Camilla who only hours earlier became her own bedroom. We will write a custom essay sample on Bad Case of Stripes or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The old woman better work fast before Camilla becomes the entire house! Camilla Cream: Camilla is a little girl who always worried about what others think and owe she should act to impress them.One morning before school, Camilla breaks out in a bad case of stripes! Mr.. ; Mrs.. Cream: These are Camellias parents. They are very supportive of Camellias condition but try everything in their power to help Camilla get rid of her stripes. DRP. Bumble ; his specialists and experts: This is the group of doctors who poke and prod Camilla to try and diagnose her. When the specialists cant cure her with medicine, they send in the experts. But they have little help for Camilla either. Old Woman: The book describes the old woman to be plump and sweet like a strawberry.She is the only one who knows the cure for Camellias case of stripes. I gave this book five stars because of the fantastic message It has for Its readers. Being yourself and being proud of who you are can be a hard lesson to learn. This book Is a great way to Introduce children how to be themselves. David Shannon book A Bad Case of Stripes would be a wonderful tool to helping children take meaning from a book. The story was Interesting and humorous, the Illustrations were lived and lifelike, and It kept your attention.These are all qualities that are going to keep a childs Interest and hopefully give them the skills to understand the meaning from the book. Bad Case of Stripes ay amber ay: David Shannon thinking about who she had to impress for the day when suddenly she broke out in STRIPES! Mr.. And Mrs.. Cream called DRP. Bumble immediately to come and treat children in her class laughed at her and called her names like Camilla Crayon. They started shouting things like How about some purple polka dots! and to everyones amazement, Camellias skin began to look like purple polka dots.Camilla caused such ruckus she was sent home and was not permitted to school until her case of stripes cleared up. DRP. Bumble returns to the Creams house, this time with four specialists. Rhea specialists cannot find anything wrong with Camilla but give her a pill to try. The little old woman comes to visit the Creams claiming she can cure Camellias stripes! ere supportive of Camellias condition but try everything in their power to help specialists cant cure her with medicine, they send in the experts. But they have little gave this book five stars because of the fantastic message it has for its readers. Engine yourself and being proud of who you are can be a hard lesson to learn. This book is a great way to introduce children how to be themselves. David Chansons meaning from a book. The story was interesting and humorous, the illustrations were livid and lifelike, and it kept your attention. These are all qualities that are going to keep a childs interest and hopefully give them the skills to understand the meaning

Pi free essay sample

Examines mathematical theorem that ratio of circles circumference to diameter is 3.14159. History, impact on science, search for extraterrestrial life, symbols. One might not naturally think of the stock market as part of nature, but Aronofsky also does an excellent job helping to show us how the stock market can in fact be seen as its own living, changing, complex natural pattern of numbers. He tries to demonstrate this by showing us a living ant, one part of a complex colony of many other ants, on the side of a stock ticker as the numbers scroll by quickly to the left in plain sight for Max Choen to read. It is partly these intricately detailed cues Aronofsky uses to help bring us to understand his point of view. Whether or not his Harvard University education helped him to understand the mathematics needed to write and direct the script (Aronofsky also co-authored the movie script with one of his Harvard amigos), its apparent that hes able to convey these thoughtful insights for the more intellectual viewer to ponder throughout the film. We will write a custom essay sample on Pi or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page

The Signalman by Charles Dickens Essay Example

The Signalman by Charles Dickens Paper The story The Signalman, by Charles Dickens, has the supernatural as its main theme. The author builds up a sense of fear and tension gradually to maintain the interest of the reader. Stories, which include supernatural events, were undoubtedly as popular in the Victorian times as they are today. This is probably because the reader enjoys being scared. During Victorian times railways were a relatively new invention. People saw trains as huge ogres, because most people did not know much about trains. This meant that some people feared them. An example of this is, Just then there came a vague vibration in the earth and air, quickly changing into a violent pulsation, and an on coming rush. This makes the train sounds as if it is alive by using personification. The narrator seems to feel disturbed by it. The author of, The Signalman, builds up a sinister atmosphere by using descriptive details. An example of this is where he tells us the, Cutting was extremely deep, and, Unusually precipitous. It was made through a clammy stone, that became oozier and wetter as I went down. This suggests that the cutting is very dark, eerie, and not a very nice place to be. We will write a custom essay sample on The Signalman by Charles Dickens specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Signalman by Charles Dickens specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Signalman by Charles Dickens specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The language used in the short story is in archaic form. The narrator says at the beginning of the story, Halloa below there, Halloa is not used within the English language today. Nowadays people would say Hello rather than Halloa. Using language such as this is very effective because people have not heard this form of archaic language in quite some time. The role of the narrator is to act as a person that the signalman can trust; he speaks to the signalman as if he is in a powerful position, and as if he is in a different class to the signalman, (The class system was more pronounced in Victorian times). He tries to find a rational explanation to what it was the signalman claims to have seen. Incredulity, because he begins to trust the signalman. He starts to think that there may be some truth in the signalmans story. He also starts to show some concern over the signalman and what he may be going through. Understanding, He begins to believe in what the signalman was telling him. Unfortunately this happened as the result as the signalmans death. One of the ways Charles Dickens builds up suspense for the reader is thee many warnings about what is going to happen to the signalman. The fist warning is the train crash in the tunnel. A crash in the tunnel would be most unfortunate. This is because the tunnel is dark, cold and harder for the fire service to get to the wreck, so the fire can spread quicker. The second warning was the bride being pushed or falling out of the train window. The last warning was a vision of the signalman standing on the tracks bent over and looking at something or someone in the corner next to the track. The Final warning is not in fact a warning; instead it was the signalmans death. This suddenly became more personal to the narrator than any of the other events; this is because the narrator knew the signalman, and what he was like. The signalmans character is a very interesting one. When you think of the education that is needed to be a signalman, than you may think of someone who has dropped out of school, or failed their exams. However this is not true with the signalman he was, A student of natural philosophy. The narrator found out that the signalman, Had run wild, missed his opportunities, gone down and never risen again. This shows us that the signalmans character was successful in his education, however he did not apply this academic ability to his choice of occupation. The relationship between the narrator and the signalman develops throughout the story. Starting form the beginning, when the signalman ignored the narrator. Halloa! Below there! Shouted the narrator, One would have thought, considering the nature of the ground, that he could not have doubted from what quarter came the voice; but instead of looking up to where I stood he turned himself and looked down the line, This adds to the sense of mystery as well as developing a curious friendship over the fact of the narrators intentions. I am not happy in opening any conversation. This shows that the signalman is a very private, and possibly vulnerable. It seems as if the signalman has been hurt by someone in the past, and so therefore is being very, if not over protective of himself, his belongings and his life that he leads and once lead. Then the signalman decides to confide in the narrator, I believe I used to be so, but I am troubled, sir, I am troubled. With What? What Is Your Trouble? It is very difficult to impart, sir. It is very, very difficult to speak of. If ever you make me another visit, I will try to tell you. Now the signalman asks him to come back, so this must mean that the narrator and the signalman must like each other, and because of this I would assume that they are more than friends. During the story there are several points, which could be considered as cliffhangers. This indicates to me that originally the story was split into several parts to make it serial. An example of one of these cliffhangers is, You had no feeling that they conveyed to you in any supernatural way? This shows a cliffhanger in the story. It also shows that the story could have been split into sections and put into a newspaper or magazine, in instalments. At the end of the story, The Signalman, The signalman is killed. There are a few explanations to his death. One is that he committed suicide. The evidence that I have found to back this up comes from the parts of the story where the bride was killed and the crash inside the tunnel. This is because he was very upset and depressed about the death and crashes that had happened on his part of the railway line. He was so depressed that the only way that he could see to stop his depression was to throw himself under a train, this was also to stop the guilt of all the lives that might have been able to save had he have been doing his job probably. The reader knows that the crash and the brides death was not the signalmans thought but thats not what the signalman thought. The second explanation is that he did not see the train because he was too busy dealing with what he though might have been a ghost beside the railway track. If this is the case then it was nothing more than a freak accident. If there was to be any blame passed than it would have to go to the signalman for standing in the middle of the railway tracks. However he cannot be blamed entirely. The train was coming out of a dark tunnel. Also the train was also painted black. Black the colour of darkness. So the train was easily camouflaged within the tunnel.