Marketing strategy of Pacific Coffee Company (Hong Kong) Essay

Marketing strategy of Pacific Coffee Company (Hong Kong) - Essay Example Coffee retail business is the most flourishing business in the economic recession. With every business facing difficulties in operations, coffee retail business enjoys growth. One such company is Pacific Coffee Company; subsidiary of China Resources Enterprise ltd. Due to the rapid growth of coffee consumption in the mainland China, the company has decided to blanket the market with company’s coffeehouses. It was found that the marketing strategies of the company were to some extent focused on becoming the largest retail of coffee provider and to attract the customers towards the company’s products. By this it was concluded that marketing strategy can play an essential role in the success of the company and to do so effective and efficient marketing strategies are required for the company to live up to their dreams. Some recommended strategies for the company were to enhance the implementation of technology into the business operations, expansion into new markets, diversification of the products, collaboration with banks, colleges and companies to allow selling of company’s products in their premises, promotional strategies, shifting the focus from retail business to under-serviced sectors, additional value creation and last but not the least online pre-ordering of the coffee to reduce the waiting time of the customers. By implementing above mentioned marketing strategies the company would have a competitive edge over the other players in the market. These recommendations would help the company to be the leader of the market with profitability, growth and greater opportunities. Table of Contents Executive summary 1 Introduction 3 Methodology 4 Situational analysis 4 Segmentation, Targeting and Positioning (STP) 6 Segmentation: 6 Targeting: 6 Positioning: 6 SWOT analysis 7 Strengths 7 Weaknesses 7 Opportunities 8 Threats 8 Recommended Objectives and Goals 8 Recommended Marketing strategies and Programmes 9 Penetrating the Market 9 New Target Audience 9 Global Expansion 10 Collaboration with Banks, Colleges and Companies 10 Expanding the Coffeehouses in Mainland China 10 Additional Value Creation 10 Introduction of iPhone Applications 11 Product Diversity 11 Promotional Strategy 11 Increasing the Service Time 11 Focusing on under-developed Sectors 12 Conclusion 12 References 14 Introduction Coffee ret ail business is one of the fastest growing businesses even in such economic conditions (Roast Magazine, 2012). Being inspired from the American and European coffee culture, Pacific Coffee Company (PCC) set its foot in Hong Kong market in year 1992 (Pacific Coffee, 2012a). Being a pioneer in such market, the aim was to provide the customers with â€Å"the perfect cup of coffee† in order to meet the thriving demand of the customers. With the passage of time, the company was known for its quality and a competitive position in the Hong Kong market (Pacific Coffee, 2012a). The PCC’s expansion in the Asian region was another success for the company. Due to the strong brand reputation, the company was able to expand in China, Singapore and Malaysia. With the main focus on Hong Kong’s coffee market, the company operates more than 100 shops in Hong Kong with 130 outlets in China, Singapore and Malaysia (Pacific Coffee, 2012a). With future expansion plan, the company†™s 80 percent shares were bought by China Resources from Chevalier Pacific Holdings (Leung and Lui, 2010). The aim of this expansion was to expand the business in China a lot faster and to be the China’s largest coffee-shop operator (Syed, 2010). In this report, marketing strategies of PCC would be assessed along with the value creation process of the company. The research would also highlight the key strengths and weaknesses of the company’s marketing strategies to provide significant information to the readers. Moreover, it includes the environmental analysis and recommendations for the company to improve the profitability, market share and value creation pr

E-commerce market Essay Example | Topics and Well Written Essays - 1000 words

E-commerce market - Essay Example In the past, critical success factors were typically related to business infra-structure. One significant issue was that of internet speed-with the majority of Internet users connecting to the Internet via dial-up modem, file transfer speeds were extremely low. This presented a problem when attempting to transmit large files such as multi-media files. With steady financial investment from both the government and private business enterprises, the rapid advance of technology in this area has led to the increasingly-widespread use of high-speed Internet connections such as cable modems, ISDN and XDSL, which increase file transfer speeds substantially. With communication speed being a limiting factor for the growth of electronic commerce, these developments in information and communication technology have initiated a marked reduction in infra-structural problems for electronic commerce. More recently, however, new success factors such as security and copyrights have increased in importan ce. Another significant issue for many Internet businesses is related to expenses. Traditional corporations are able to strengthen business strategies, enhance their image, provide efficient customer service, and create new Internet sales methods. However, popular Web sites have proven to require more resources than was once thought. According to recent research, Web sites which sell products collectively spend approximately 240 Won per year, while sites which sell content spend approximately 1 billion Won per year. Internet sites such as shopping malls, where actual transactions take place, spend around 3.35 billion Won every year. Companies which plan to move into electronic commerce must plan and invest efficiently in the initial stages of development in order to create profit within a reasonable period of time. There are several success factors which should be considered. E-businesses must provide good value for their customers, not only in terms of the products they sell, but also through ease of Web site navigation. They must differentiate themselves from other electronic commerce corporations to create a unique identity, and at the same time take care that they maintain the important characteristics of e-business. It is also particularly important to manage resources carefully and control initial expenses through the gradual introduction of new technologies, while allocating enough resources to brand management to win and maintain the trust of their customers. Research on business models has shown that these success factors are critical. Companies that survive the rapidly-changing electronic commerce environment have unique business fields and business models. The results of research on approximately 30 business corporations are presented here. Above all, successful electronic commerce corporations value for their customers. Through fluctuating markets, these companies continue to be competitive and profit from e-commerce. Many of these companies also successfully compete in off-line markets as well as on-line markets. They manage their brands effectively to maintain consumer trust, and use differentiated services and unique profit models to succeed in what is become a very competitive market-place. Finally, they have organized themselves in such a way that with flexible attitudes and infra-structure they can cope with a changing business environment and introduce new technologies at the most appropriate times. The results of this exploratory research indicate

Statistical analysis by michael cummins Essay Example | Topics and Well Written Essays - 1000 words

Statistical analysis by michael cummins - Essay Example ested whether there are significant differences among the overall job satisfaction of three departments, namely, Human Resources, Information Technology, and Administration. The results demonstrate that there is no significant difference among the three categories (F=1.74, p>.05). This means that they have more or less equal levels of overall job satisfaction. When tested by position, the results indicate that there is a significant difference between the two groups of full-timers and part-timers, with part-timers yielding a higher overall satisfaction level (t=2.34, p.05). This means that the three groups have more or less equal levels of overall job satisfaction. Gender. The results for gender that indicate no significant difference between the two gender groups are not supported by literature. The review of literature suggests that men are more satisfied at the workplace than women, mainly because of unequal treatment in the workplace. However, with work conditions being equal, women tend to be more satisfied at work than their male colleagues (www.coe.iup.edu). Age. A review of the relevant literature shows that most of the age-job satisfaction studies have concluded that there is some association between employee age and job satisfaction. Gibson and Klein (1970) have demonstrated an increase in satisfaction with age over all tenure levels in their sample. They discussed the age-satisfaction relationship in terms of changing needs, a mellowing process, and dynamic cognitive structures related to age. Siassi et al. (1975) presented higher levels of job satisfaction in workers over 40 than in those under 40, regardless of the

Islam Why the suicide bomber decides to do it Essay

Islam Why the suicide bomber decides to do it - Essay Example Suicide Bombing is a type of guerilla warfare, in which the suicide bombers blew him self and kills the other people along with him. This tactics is not only used by males, but now there females also who are becoming suicide bombers These suicide attacks are not new. They have started since 80's, being used by different religions. But if you look pro 9/11, the Muslims are carrying most of the suicide attacks. Suicide attacks are not only being used to kill the non-Muslims only, the Muslims have used suicide bombing to kills each other as well. It has been being used in Shia-Sunni conflicts, the two major sects of Islam. They have blown suicide bob in each other's mosques. However, such attacks have decreased since 2006. But the concept of suicide bombing has taking another face. Now days, theses attacks are used to kill the ones who are helping the Western world in war against Islamic extremists, and the Main country which has being affected from this approach is Pakistan, which has being a strong ally of US against war against terror. Whenever, someone hears about a suicide attack, some simple questions arise to mind of everyone that, what makes a person become suicide bomber What did the suicide got from this Why does he like violence Well in order to get the answers, we need to understand their background. Lets take the current situstion in Afghanistan. ... From this point, they start hating the humans especially the Whites. These people lose all their hopes and start hating themselves. They leave everything, start getting training from the militant organizations, where the concept of jihad against the War On Terror (WOT) troops is put in their minds. They are assured that after their martyrdom, their military organizations will look after their families. Most of the suicide bombers are young people mostly in their early 20's. They opt to become suicide bombers because it can be executed easily, the chances of getting caught is less, success is for sure and it is quite effective, it require cheap weapons, it is difficult to stop and it can kill many people from one shot. If we conclude all this, it can be said that their surroundings, all that happens with them makes them become suicide bombers. Probable Reasons for Suicide Attack in Muslim World: Now let us looking where are these suicide attacks are common and probable reasons for that. If we see recently, the countries where these attacks are taking place are Afghanistan, Iraq, Palestine and Pakistan. Lets us discuss the current political situation in these places. The reasons for suicide attacks seems to be quite obvious in Afghanistan and Iraq, these both these countries have been invaded by US army and there are military troops from different countries supporting US in their WOT. There is political disorder in these countries. The objectives of suicide bombers are to kills the troops so that there governments announce withdrawal of their troops, to do maximum damage to the troops as the people of these countries have nothing to lose. If we look the situation in